Outbound calling is something that can be a little on the troublesome side, but with the right team on your side, it can be worthwhile. As a business owner, outbound calling campaigns are something you shouldn’t turn away from due to all of the benefits nesting behind it.
Yes, we understand, we are living in a modern society where companies use new methods to keep in touch with their customers and pull people in – they use everything from blogs and email marketing to social media and beyond. However, we believe one of the best ways to reach out to people has always involved the good old telephone. What happened to picking up the phone? Telemarketing was popular in the 80’s and 90’s, but even today, when it is used intelligently and ethically, it can be a golden tool for any marketer. Today, we are going to investigate the crucial benefits of outbound calling campaigns, so let’s begin …
Measuring and Testing is Easy
When using a CRM or any other system for recording call activity, it will be easy to analyze telemarketing efforts. In fact, it’ll be just as easy as it is to access reports on email marketing and website analytics. With the right software at hand, reporting can be a breeze, and it will be easy to measure different metrics like success rates, call durations, performance statistics and hang-up rates for every phone operative. With this type of reporting, you will be able to try new things like different conversational styles, different times of the day and different approaches to see what works best.
The Good Old Human Touch
You can’t deny the fact that the human touch can go a long way. When you have both the operative and the call recipient sitting there engaging with each other through direct conversation, a lot can happen. By simply picking up the phone, giving a prospect a phone call and having a friendly talk, you will be able to build up a nice personal picture. When you have a no pressure conversation with a lead, your chances of them opening up to you will be better than it would be if you had that typical salesperson tone.
By using a methodical system like outbound calling, you will be adding another gem to your lead nurturing string. While emails and sales letters may be ignored and tossed away by someone, reaching out to them over a phone and having a good chat with them may get through to the individual.
Outbound calling campaigns are great for brand awareness, because you will be making a person aware of your brand, and showing them that you are just as human as they are – you’re not just something that is sitting in their spam folder. You can add other marketing methods to your calling practice as well. For example, let’s say there’s someone on Facebook that puts a call out for a reliable provider of what you’re offering, you can answer their post and give them a call if you have their phone number.
If you haven’t already started using outbound calling campaigns, then now is the time to do so. Based on the evidence we just talked about above, we can’t see why you would want to skip past this.